CAVERNA DO DRAGÃO - RENAULT KWID

One of the most beloved animated series by Brazilians over the last three decades, “Dragon's Cave” has used a whole generation to watch the daily adventures of young Hank, Sheila, Diana, Bobby, Eric and Presto on the charms and dangers of a realm of fantasy as they try to figure out a way to return home. Renault decided to present the fans of “Dragon's Cave” with a live action worthy of Hollywood. In a campaign created by DPZ & T for the launch of the Renault Kwid Outsider, we at Platinum were invited to do all the print and post production, DMP 3D illustration and hyper-realistic. And based on the car's own name, it was thought to contextualize Kwid Outsider in this campaign in the best possible way within the pop culture universe.

Dungeons & Dragons (BRA Dragon Dragon Cave) is an animated series co-produced by Marvel Productions, TSR and Toei Animation, based on the eponymous role-playing game. The series has 27 episodes divided into three seasons, originally broadcast between 1983 and 1985 by the American television network CBS. The animation of the series was in charge of the Japanese company Toei Animation.

References

Feedback tests

Mood Evolution

Evolution

Original Shooting: Pedro Dimitrow | Hyperrealistic post production: Platinum FMD

ALL CONCEPTS

ALL POSTERS

MAKING OF

Job produced at Platinum FMD.
DMP: Dimitriy Glazirym, Diego Oliveira e Flávio Albino
Pós-production: Diego Oliveira e Flávio Albino
Creative supervision: Flávio Albino
3D: Daniel Haubrichs e Moisés Honorato
Shooting: Pedro Dimitrow
Agency: DPZ&T
Client: Renault
Creative director: Fábio Mozeli
Art director: Fernando Saul

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